Super Bowl LIX: parallel broadcast in paid and free windows

NPAW has compiled some of the key data from the broadcast of Super Bowl LIX, a global match that, beyond traditional channels, was broadcast in the United States through the AVOD platform Pipes (Fox).

The application FOX Sports and the platform Pipes They were the main broadcast options in the US for the biggest sports event of the year. The application itself and the website of the NFL They also streamed the game, allowing users with an NFL+ subscription to watch it on mobile devices.

Tubi's participation was especially notable, as it was the first time the streaming gratuito, owned by Fox, Super Bowl broadcast. The first data estimate that almost 14 million of viewers through this route, a decision that reflects the trend of users who decide to do without cable in favor of free services with advertising. Other paid streaming services, such as Hulu + Live TV, YouTube TV y FuboTV, also broadcast the Super Bowl as part of their live sports offering.

Record duration and new record for the half-time show

The net duration of Super Bowl LIX, which pitted the Kansas City Chiefs against the Philadelphia Eagles, was 74 minutes and 57 seconds, the longest in Super Bowl history. According to the analysis of NPAW, This longer duration is usually accompanied by “greater advertising revenue, greater participation and more opportunities for interaction on digital platforms.”

Las half-time performances They also play an important role in audience retention. This year, Kendrick Lamar headlined the show with SZA as a special guest, establishing a new record with more than 133.5 million viewers nationwide, surpassing the legendary performance of Michael Jackson in the 1993 Super Bowl.