Brainstorm appoints Erik Iriondo Sales Manager in Latam

Brainstorm He appoints Erik Iriondo as sales manager in Latin America, thus increasing his presence in Mexico, Central America, South America and the Caribbean.

Iriondo, which will be based in Mexico City, will have the support of the technical and production team of Brainstorm in Latin America, including the extensive network of distributors and agents that has contributed to form.

In 2024 Brainstorm sales in the region exceeded all expectations, and to continue this growth path that has established Brainstorm as the market leader of Virtual production and 3D graphics For Broadcast and Cine, Erik Iriondo will have as its main responsibility the task of further expanding the scope of the brand, reaching other sectors such as the corporate and education, thanks to the diversification of the company's product range.

"My new responsibility in Latin America only continues the Brainstorm strategy in recent years," says Iriondo. "Our presence and involvement in the region has not stopped growing and we are convinced that this decision to be based on the region is the logical consequence of our confidence in this market."

With this appointment, Brainstorm reinforces its activities worldwide, and so Borja Chirivella, who previously led the Larina America team, goes on to assume new responsibilities in China and Africa, in order to take advantage of their extensive experience to focus on promoting the brand in these markets and enhancing growth in other sectors, a task that it successfully developed on other occasions. Likewise, Francisco Gallego It becomes responsible for sales of EMEA and CEI, with the exception of Spain, Portugal, the United Kingdom and Ireland that continue under the responsibility of Mónica Victor and David Alexander, respectively.

Alexander, commercial director of Brainstorm, emphasizes that “our company has always opted for Latin America, a region in which we are very implanted and in which, with Erik Iriondo based on Mexico, we hope to continue our growth. Erik's experience in Latin America and the rest of the world reinforces our perspectives for the region and closer to our current and potential customers as well as the channel and end users”.