FC Barcelona launches its Fast Top Barça channel with Amagi Now

Eggs, provider of cloud-based SaaS solutions for open and connected television (CTV), has promoted the launch of its Fast Top Barça channel through its Amagi Now platform. FC Barcelona.

The new channels Top Barça will bring fans closer to the action with exclusive content between behind the scenes, interviews with players o highlights of historical parties, among other contents. FB Barcelona will take advantage of Amagi's cloud-based technology to offer high-quality streaming experiences while leveraging new revenue streams through targeted advertising and audience monetization.

Top Barça will be released in Spanish and English, thus multiplying its reach in Spanish-speaking regions and international markets. The channel will benefit from a cloud native management, which will simplify the operational complexities of managing and distributing live and on-demand content.

Toni Cruz, director of Barça Studios, is enthusiastic about the channel's new stage in the Fast environments: "FC Barcelona has always been a pioneer in connecting with fans around the world, and our partnership with Amagi to launch the Top Barça channels is a testament to that vision. By leveraging the Fast ecosystem, we are expanding Barça's reach and creating an innovative platform to engage our fans with premium content while driving significant revenue growth for the club."

On the other hand, Srinivasan KA, co-founder and chief revenue officer of Eggs, afirma: “Estamos emocionados y honrados de asociarnos con el FC Barcelona y apoyar su incursión en la industria FAST. Nuestra tecnología en la nube permite a marcas globales como el Barça monetizar su contenido al tiempo que ofrece mejores experiencias de visualización a los aficionados”.