Caracol launches its first FAST channel throughout Latin America with Amagi technology

Various solutions Eggs will be put into play by Snail Television, Colombia's main content channel, producer and distributor, to launch and expand its first FAST channel throughout Latin America.

The new channel FAST, called Caracol Mix, will broadcast a selection of the greatest hits of Snail Television, allowing families from across the region to enjoy Caracol content for free. The Colombian broadcaster will use the tools of automated playout, content scheduling, advanced analytics and advertising tools of Eggs to manage, distribute and monetize your FAST channel across various platforms. With Amagi's cloud-native technology, Caracol seeks to efficiently manage content delivery and maximize revenue opportunities, consolidating its leading position in the growing Spanish-speaking FAST market.

Felipe Rivas, director of international business development at Snail Television, provides more details about the company's digital strategy: "At Caracol we have been committed to expanding the reach of our audiences and our content offering in all regions. The launch of our first FAST channel is a central pillar of that strategy. With Amagi's proven track record in the FAST space and its top-level technological platform, we are confident that this alliance will guarantee our success in the FAST space and will allow us to continue satisfying the growing international demand for our content."

On the other hand, Srinivasan KA, co-founder and chief revenue officer of Eggs, celebrates its agreement with Caracol: "Latin America is a dynamic and fast-growing market for the FAST ecosystem. We are very pleased to partner with Caracol to maximize this potential. Amagi's proven technology offers Caracol the flexibility, scalability and experience to launch and manage its FAST channels efficiently. I am confident that this collaboration will allow Caracol to reach new audiences and consolidate its position as a content leader in the region."