ARRI reinforces its focus on new markets

ARRI remodela la dirección de Arnold & Richter Cine Technik con dos nuevas direcciones: Estrategia e innovación y Ventas y alquiler. Además de Walter Trauninger, David Bermbach será responsable de innovación y Christian Richter de ventas en estos puestos directivos.

Ambos tienen una larga carrera en el sector de los media y el entretenimiento y ya han contribuido de manera decisiva al éxito de ARRI en puestos de liderazgo en los últimos años.

"With David Bermbach and Christian Richter, we have been able to appoint two recognized industry experts and long-time insiders of our company to the leadership of ARRI. Together with Walter Trauninger, will strategically align ARRI with the future of the media and entertainment sector, with the clear objective of continuing to position ARRI as the preferred partner for creatives around the world: through technological innovation, customer proximity and new business ideas. They have our full support on this path to the future,” says Walter Stahl, CEO of ARRI and member of the founding family.

"I would like to thank shareholders for their continued trust and look forward to working together as a new management team. In the industry, ARRI is synonymous with technological leadership. In early March 2025, the Academy of Motion Picture Arts and Sciences announced that another of our engineers, Curt Schaller, would receive the Scientific and Technical Award, the 20th such award for ARRI. As a new team, we will continue on this path of continuous technological innovation, 100% reliability and proximity to our customers,” says Trauninger.

As a family-owned business with a strong capital base, ARRI continually drives the development of its portfolio of high-quality products and services to shape industry transformation alongside its media and entertainment customers.

"We will continue to invest in our core competencies - cameras, sensors and lighting technology - while expanding our portfolio into new areas such as cloud solutions, digital twins and artificial intelligence. This will allow us to offer cutting-edge integrated solutions to the sector," he underlines. David Bermbach, general director of Strategy and Innovation.

New solutions

ARRI is currently expanding its range of cinema products with innovations such as the new Alexa 265, which is significantly smaller and lighter than its predecessor, and the Alexa 35 Base, a more affordable model for everyday use. Live entertainment and corporate clients will benefit from the Alexa 35 Live's cinematic quality and an expanded lighting portfolio.

“In addition to our technological advances and our forays into sports, concert and corporate applications, we are focusing on new markets such as Saudi Arabia and Latin America to exploit their great potential and support our clients there as a preferred partner,” he explains. Christian Richter, general director of Sales and Rental.