ARRI reinforces its directive to focus on virtual production

The division ARRI Solutions, dedicated to virtual production and integrated systems, becomes an independent business unit within the company that will be led by two newly created senior management positions.

The business unit is led by Kevin Schwutke, professional focused on strategic and commercial management, and David Bermbach, responsible for the technological backbone. Under his leadership, ARRI Solutions will seek to become the preferred partner for profiles such as studio owners, operators, producers, content creators and corporate clients.

ARRI Solutions specializes in design, engineering, construction and operation of environments virtual production pioneers of all sizes, as well as offering cutting-edge integrated systems and workflows for corporations, broadcasters and studios. Matthias Erb, president of the executive board of ARRI, is confident that the division will become a “fundamental pillar of ARRI's long-term strategy", since the company is observing "a great demand for our experience in the development and delivery of advanced and highly integrated solutions."

Kevin Schwutke, new senior vice president and business unit director ARRI Solutions, considers that the decision to turn ARRI into a business unit les permitirá “ampliar nuestras capacidades junto con nuestra red de socios, asegurando que no solo podemos cumplir, sino superar, las expectativas de nuestros clientes en cuanto a entornos de estudio y producción eficientes, eficaces y de última generación”. Schwutke estudió ingeniería mecánica e informática y aportará a ARRI una amplia experiencia en consultoría, con especialización en la gestión de empresas de rápido crecimiento.

Finally, David Bermbach, parte de ARRI desde 2006 ocupando varios puestos de responsabilidad como director de tecnología global de ARRI Rental, adds: "ARRI's legacy of quality and delivery of the most authentic images is unmatched in the industry. This deep knowledge and experience provides the foundation for our development of cutting-edge software, tools and workflows, specifically designed for virtual production and ultra-modern studios."