Fujifilm shows off its new Fujinon LA30x7.8 zoom at NAB 2025

The latest initiatives of Fujifilm, among which stands out its great commitment to cinematographic broadcast or the new objective Fujinon LA30x7.8BRM-XB2, can be discovered these days in NAB 2025 (April 6 – 9, Las Vegas).

In recent years, due to the rapid expansion of video streaming platforms, the amount of video content produced has increased, such as news, documentaries, sports, and music concerts. As a result, there is a growing demand for equipment that can streamline recording operations without compromising image quality or functionality within limited production budgets.

In response to these needs, Fujifilm launched the Fujinon 4K broadcast zoom lens in 2019. LA16x8BRM-XB1A. It received very positive feedback for its compact and lightweight design, measuring 163.8 mm and weighing 1.6 kg, and for its optical performance and affordable cost.

Now, this philosophy is replicated with the new handheld zoom lens for broadcast cameras with a 2/3-inch Fujinon sensor. LA30x7,8. Integrating a 30 magnification zoom, covers the focal range from 7.8 mm to 234 mm and maintains a compact and lightweight design, with dimensions of 190 mm and a weight of 1.8 kg.

The goal reaches a maximum speed 1.0 sec. and one minimum speed of 120 sec. when zooming from the wide angle end to the telephoto end. This versatile scope helps capture a fast-moving subject during sports broadcasts live, while allowing ultra-slow zooms during concerts. Everything, with a 4K optical performance throughout the zoom range thanks to its latest optical simulation technology and the elimination of various types of errors.

This solution, premiered at NAB 2025, will be accompanied by a drive unit newly developed incorporating high-resolution 16-bit encoders for “extremely accurate” position detection in the virtual and remote production.

In parallel, Fujifilm continues to focus on the field of cinema broadcast with the range Fujinon DUVO, which allows you to offer sharper images with greater dynamic range, more precise colors and a shallower depth of field. This family of lenses is made up of the model 25-1000, a box-type zoom lens that supports two types of large cinema sensors; he 24-300, a portable zoom, and the 14-100, a portable wide-angle zoom.