DigitalGlue: elimination of “hidden inefficiencies”, at NAB 2025

Visitors to the stand DigitalGlue in NAB 2025 (April 6 – 9, Las Vegas) can enjoy a free workflow audit designed to reveal those “invisible bottlenecks” that interrupt the creative momentum of all types of teams.

The audit, designed to last less than 5 minutes, offers a custom score in five critical dimensions of media workflows: creativity and momentum; time and effort; collaboration and access; scalability and growth, and stress and satisfaction. Designed for editors, post-production supervisors, producers and IT managers alike, the audit identifies the lost time caused by the file duplication, manual transfers, version chaos and unnecessary relinks, and offers personalized recommendations to recover those hours.

Sean Busby, president of DigitalGlue, highlights the company's initiative on American soil: "We have seen first-class teams burn out, not because of the creative work, but because of all the solutions they had to create to keep moving. Our mission with creative.space is to give back that time and energy." Nick Anderson, product director of this managed storage service, adds: "Creative professionals deserve tools that work with them, not against them. This audit opens their eyes to the time they are wasting, not because of bad habits, but because of systems that were not created for the way they work."

Creative.space is defined as “more than a storage solution”: it is a comprehensive service with proactive assistance 24 hours a day, 7 days a week. By addressing key performance, capacity and management challenges at a fundamental level, DigitalGlue's solution offers the freedom, control and concentration that teams need to stay in their creative zone.

At NAB 2025, creative.space has “pioneering” advances in multi-tier data management terrain with archiware integration, making it easy to automate backups and archives across different storage tiers; multispace tagging, eliminating the complexities of folder structures; and automatic ingesting of footage from cameras like RED, streamlining the process from shooting to editing and eliminating delays associated with transfers to the cloud.