Broadpeak: new monetization options for content at NAB 2025

Addressing advanced dynamic ad insertion and shoppability; the transition to OTT environments, and secure and optimized video delivery, Broadpeak will show in NAB 2025 (April 6-9, Las Vegas) its ability to multiply the value of content in an era of consolidation of digital environments.

During NAB 2025, Broadpeak will show your SSAI solution (ad insertion on the server), aimed at the delivery of targeted advertisements. Now also available as a hybrid option, users will be able to benefit from the elasticity offered by cloud environments, improving revenue generation in the process.

The company will also present its solution Click2, which allows viewers to directly click on interactive ads within video streams (receiving a mobile notification), as well as their L-banner, which allows ads to share the screen with the main video, allowing continuous viewing while displaying brand messages, promotions or interactive elements. Furthermore, with the function Spot2Spot, content providers can substitute specific ads within a live ad break.

In parallel, Broadpeak will present its solutions to facilitate the transition to OTT to all types of television networks; its latest developments multi-layer security, including tokenization, threat detection, IP blocking, DRM or watermarking, or its tool Multicast ABR, which reduces bandwidth in contexts of live deliveries via the internet. Additionally, the company will present the advantages of EdgePeak, product that allows operators and content providers to build a large-scale, highly secure CDN around comprehensive APIs to deliver services at scale. At the heart of this solution is Broadpeak's latest High Performance Cache (HPC), delivering over 1Tbps performance and power efficiency.