Netflix debuts user interface with an improved design and a new search system

Numerous technological innovations in the areas of UI and UX come together in the new user interface of Netflix, featuring a “simpler, easier and more intuitive” design that helps subscribers find their new series or movie more easily.

Elisabeth Stone, Netflix's chief technology officer, says that the new Netflix UI has incorporated “numerous technological innovations” that the company has led in recent years. Among them is Open Connect, its own content network “pioneer in the industry” or a personalized recommendation system.

Among the main features of this new user interface, which will progressively reach “subscribers around the world”, the titles are centralized in the center of screen, which allows each format to be more easily identified, and the accesses of Search and My List, that happen to be at the top. In addition, work has been done on a new recommendation engine, which allows us to approach users' tastes more precisely. Everything is framed, as Netflix itself emphasizes, in a “clean and modern” design.

In the field of mobile devices, the Netflix UI has also been improved through a built-in Generative AI that allows you to perform a search using natural language, and a new feed vertical with clips from series and movies that allows you to discover titles “in an easy and fun way.” "What excites me most is how this new experience will give us the ability to evolve and innovate more easily in the future. This is how we are going to make the Netflix that people know even better. And it is how we will continue to connect our audiences with even more series, movies and games that they are going to love," concludes Stone.

https://youtu.be/2pljwu1nSDM