Basel hopes to receive a big economic boost after hosting Eurovision fans from more than 80 countries

The administration of Basel, the Swiss city that hosts Eurovision 2025, hopes that a wave of “economic, cultural and social benefits” will be unleashed similar to those that cities such as Liverpool (2023) and Malmö (2024) received after hosting the music competition.

Hundreds of members of the delegations from the 37 participating countries, thousands of production teams and 1,000 journalists from more than 50 countries meet at the third largest city in Switzerland. Conradin Cramer, president of the Basel Government, hopes that the showcase of the musical contest, which is expected to be seen by 160 million television viewers, translates into new economic opportunities for the city: "Beyond the direct economic value, the Eurovision Song Contest offers a unique platform thanks to its extensive media reach to further raise the international profile of Basel and position the city as an open, culturally vibrant destination with a high quality of life. Tourism is also expected to benefit from this exposure in the long term."

The latest host cities, Malmö, Sweden (2024), and Liverpool, United Kingdom (2023), hosting on behalf of Ukraine, have seen a huge economic impact of the celebration of the Eurovision Song Contest, which has lasted long beyond the last note sung on stage. In Liverpool, ESC 2023 generated a net economic impact of 65 million euros in the form of 306,000 additional visitors to the city and 175,000 hotel rooms sold. Malmö, for its part, achieved a total turnover of 40.6 million euros thanks to 51,430 unique visitors from more than 80 countries and 71,737 overnight stays.

This year's contest is held at St Jakobshalle los días 13, 15 y 17 de mayo, y cuenta con el apoyo de actos en toda la ciudad, como el Eurovision Village y el Euroclub, así como una velada pública con 36.000 espectadores en el estadio de fútbol más grande de Suiza, el St Jakobs Park. Martin Green, director del festival de Eurovisión, pone en valor el certamen: “Se trata de un espectáculo televisivo que es también un importante catalizador económico y cultural. Malmö y Liverpool han demostrado que el impacto del Festival de Eurovisión es profundo, de gran alcance y abrumadoramente positivo”.