Max Holland joins Shotoku as technical sales director

Shotoku Broadcast Systems reinforces its sales team with Max Holland, a professional with extensive experience in the broadcast world who will serve as technical director in this area directed by Vishal Kagdada.

Holland will bring to this new position his extensive knowledge about workflow in the industry broadcast, thanks to his experience in business development, technical sales and customer relations. Reporting to Vishal Kagdada, will focus on helping customers “make the right decisions” by providing “in-depth product demos.”

Prior to joining Shotoku, Holland was director of business development in Europe at Phabrix and later in Leader Europe, a firm in which he played a fundamental role in the strategic growth and development of clients throughout the region. He also held a key sales position at Vizrt, managing accounts for automation, graphics, post-production and testing solutions.

The addition to the team comes at a time of continued growth and innovation for Shotoku. In the words of James Eddershaw, CEO: "We are delighted to welcome Max, a respected member of the broadcast technology community, to Shotoku. Max's appointment reinforces our commitment to delivering exceptional service and innovative solutions. His deep knowledge, combined with his ability to align technical solutions with real-world applications, make him a perfect fit for our team."

"I am delighted to join Shotoku, a company with a strong reputation for engineering excellence and customer-focused values. I look forward to contributing to the company's continued success and working closely with our clients to help them achieve creative and operational goals," says Holland himself.