Vizrt accelerates the calibration of Viz Arena in version 6 (IBC 2025)

AI is the main protagonist of Viz Arena 6, a comprehensive solution for live augmented reality graphics and virtual advertising for sports. Vizrt that multiplies its possibilities by simplifying the keying and “multiplying by ten” the calibration speed.

New features powered by IA make it easier for operators to integrate AR graphics into live broadcasts, lowering the barriers to entry for creating augmented reality graphics for sports formats. The visitors of IBC 2025 have been able to discover how, through calibration via AIViz Arena 6 has allowed virtual elements to remain fixed to the field regardless of how the camera moves. To do this, the tool uses the solution Sports Intelligent Keyer, which uses environmental learning to intelligently separate the foreground from the background with minimal manual intervention.

These improvements extend to virtual ad insertion, allowing productions to easily add personalized and specific advertising for each sponsor to any live sporting event. This flexibility, Vizrt emphasizes, expands creative possibilities and helps deliver greater value to business partners.

Edouard Griveaud, senior director of product, sports and AI at Vizrt, highlights the deployment of AI in Viz Arena 6: "With this launch, we are expanding the true purpose of AI in production technology: making the process more effective and accessible. Want more creativity and efficiency? AI-based calibration and keying speed up the process. In sports, the action never slows down, and productions need technology that can keep up."

Beyond launching the latest version of Viz Arena, Vizrt has presented at IBC 2025 a wide range of solutions aimed at automate events live, improve the efficiency of virtual studies with AI, multiply the possibilities of editorials y monetize sports content more efficiently. Likewise, the company has focused on how artificial intelligence can improve the efficiency of its system. MAM and in the latest version of TriCaster, which allows you to easily introduce guests and personalized graphics to audiovisual productions.