Alex Roriz (wTVision): “Inspiring total control of content creation”

Alex Roriz, VP de Global Partnerships, Business Strategy & Growth en wTVision, analyzes in this video interview during IBC 2025 the company's latest proposals, presented as part of a unified ecosystem that promotes the Inspiring Media Full Control concept. This approach integrates real-time graphics, cloud-native, on-prem or hybrid workflows, immersive experiences and editorial automation, all designed to offer content creators greater control, agility and consistency at every stage of modern production.

The wTVision stand in Amsterdam became a meeting point for professionals interested in experiencing the power of an ecosystem capable of manage any type of graphics in an end-to-end flow. From lower-thirds and full screens to virtual environments and LED walls, each element is created, managed and reproduced with pinpoint precision and total synchronization. “Today we have an offer that covers any graphics workflow from start to finish, for any type of market and production environment”, summarizes Roriz.

Among the main innovations stood out HoloGfx, a immersive and interactive augmented reality platform conceived under a mobile-first. This technology allows you to connect content and audience in real time, transforming the mobile screen into a door to new experiences. With HoloGfx, users can interact with 3D graphics projected directly onto their physical environment, opening the way to new participation, engagement and monetization opportunities for media.

In the field of study solutions, wGWall was another of the great protagonists. This solution allows manage graphics of any format and resolution on multiple LED displays, eliminating the physical limitations of space. The wTVision stand at the IBC featured a large format LED panel, developed in collaboration with Alfalite, which demonstrated the potential of this integration in real production environments. Designed for television studios, live events and immersive productions, wGWall offers full control over every pixel, seamlessly integrating with StudioCG for real-time graphics and video management. Furthermore, its ability to merge with augmented reality elements allows virtual objects to extend beyond the LED wall, creating a continuous and impressive visual environment.

The company also presented wVSet, your solution virtual set and augmented reality for studios, designed to offer a highly immersive and photorealistic viewing experience. Thanks to its flexible architecture, wVSet allows you to create dynamic virtual scenarios and AR graphics that integrate seamlessly into the production ecosystem, optimizing workflows and boosting creativity in each broadcast.

In news and editorial environments, StudioCG centralizes graphics and video management in newsrooms and studios, fully integrated with systems NRCS. Added to this structure is wMaps, the tool created for generate maps easily and quickly, accessible to both designers and journalists. “We detected a gap in the market and developed the simplest tool to generate maps on a daily basis, without depending on complex technical processes,” Roriz said during the interview.

Sport, key pillar

Sports remains a key pillar within the wTVision ecosystem. The company transforms official data into dynamic, real-time visual narratives, integrating statistics, analysis and live graphics. With AR³, its advanced system of augmented reality, sports productions reach a new level of immersion, incorporating virtual elements directly on the playing field. The result is higher-impact visual experiences, greater audience engagement, and new opportunities for interactive activations and integrated sponsorships. Data, design and storytelling combine to drive innovation in sport.

Roriz concluded by emphasizing that the true driving force behind each innovation is human talent. "Technology is just a medium; what really matters is people and collaboration. With this set of solutions, we offer tools that allow you to master graphics and push the boundaries of creativity. Our goal remains clear: inspire complete control of content creation.”

Access to the IBC 2025 SPECIAL in Panorama

https://www.youtube.com/watch?v=6g7vnAKMlJs