The EMAV, awarded with the PROA 2025 Award for the Promotion of Audiovisuals

PROA, the Federation of Audiovisual Production Companies, grants its 2025 recognition to the Audiovisual Promotion to School of Audiovisual Media of Barcelona (EMAV), in an evening in which the best producers of the year from each of the associations that make up the federation have also been recognized.

The night started with a welcome speech from the president of the federation, Ferran Cera, who highlighted the key role of production companies as a driving force of culture and the audiovisual industry. In his speech, he highlighted key data such as 264 associates of the federation, who are the unavoidable driving force of the 8,636 million euros from 41,000 jobs generated by the audiovisual sector annually. Furthermore, Cera wanted to fix his gaze on 2026 listing the most imminent challenges of the sector: "the improvement of the framework with the CCMA, approval of the Cinema Law with tax incentives of up to 50%, promotion of the Catalan audiovisual law and reinforcement of RTVE's commitment to Catalonia, with more production in Catalan and the promotion of La2Cat. The final objective: to grow the turnover of the audiovisual sector."

In this 2025 edition, PROA has awarded its Audiovisual Promotion award to the School of Audiovisual Media of Barcelona (EMAV) for being a backbone institution that combines public educational quality, technological excellence and a historic impact on the industry. This award is intended to be a recognition of the oldest image and sound center in Spain, which “has managed to maintain its relevance and quality for more than half a century.”

In its more than fifty years of history, EMAV has trained 12,000 professionals, many of whom occupy key positions in the Catalan industry, ensuring generational change. Particularly relevant is also its function as a public school, which guarantees fair access to high-quality, high-tech training and key professions in the audiovisual sector for all citizens. “PROA wants to reward the commitment to continuous improvement and excellence in the management of the school and its effort to maintain a curricular project and facilities with a high technological level, guaranteeing that the know-how of Catalonia remains at the international forefront,” stated the federation.

Winners of the PROA 2025 awards

The associations of BOW, for their part, have awarded the seven most outstanding production companies of the year among their associates. During the voting, their contribution to the development of the industry was valued, as well as their active participation in the federation's task of continuing to strengthen audiovisual production.

The association APAIB, from the Balearic Islands, elected Luis Ortas, of Kinetic Productions, as best producer of the year. Ortas Pau is a Mallorcan producer and director trained at UCLA who has produced four internationally co-produced documentary films, as well as documentary series and video clips. His production company, Cinètica Produccions, was born in 2007 and in 2025 he will come of age.

Regarding AVANT, the Valencian Association of Audiovisual Production Companies and Independent Producers, has dedicated the recognition to Maria Zamora of Elaástica Films. María Zamora founded Elastica Films in 2021 and a year later she became the first Spanish female producer to win the Golden Bear at the Berlin International Film Festival for Alcarras. In 2024 he won the National Cinematography Award.

In the video game association, DeviCAT, we wanted to recognize the work of Melbot Studios. These video game creators who break the mold have presented their project this year in 2025 GodsTV, a game that combines role-playing elements with real-time combat and stands out for being crazy and high risk/high reward, in which unique television events and clever mechanics distract players until they die.

From the animation association, ProAnimats, the members wanted to highlight the work of Edmond Roch, producer of black butterflies, the feature film that won the Goya and Gaudí awards for best animated film in 2025. With more than 30 years of experience in the sector, Edmon Roch has produced fiction, documentary and animation feature films for which he has won a total of six Goya awards and eight Gaudí awards. In addition to the recently multi-award-winning black butterflies, Edmon Roch has also been responsible for some of the biggest hits of our animation, such as the saga of Tadeo Jones o catch the flag.

The most voted producer in ProDocs, and which therefore obtained the award yesterday, is Oriol Gispert, from the producer La Lupa Productions. Oriol Gispert founded La Lupa Produccions in 2005, and since then he has told stories from the 5 continents. He has produced and/or directed 25 documentaries, 12 documentary and entertainment series and 4 short films, some of them awarded as Paco Fin.

Among the producers that form ProFiction, the producer with the most votes and who has finally been awarded during the PROA night has been Oriol Maymó, of Film Cutting and Making. With more than 20 years of experience in the audiovisual industry, he has promoted a filmography recognized for its artistic quality, authorial vision and international vocation. He has served as producer, executive producer and production director on a wide variety of successful features and series. Recently, the project of Sirât, co-produced with El Deseo, and the series Puberty, co-produced with Distinto Films.

For their part, the producers of ProTV have voted as the winner Eugènia Giné Torrens, executive producer with more than 10 years of experience in factual and documentary and director of Medium Mamba, specialized in original formats. She is the creator of projects such as Cover, prize for the Best Catalan Format at Zoom 2022; the docureality El Mu,r presented by Santi Millán, and the children's program Lara i Kali, as well as a documentary filmmaker in pieces like The Second Chance y Sark, the last feudal stronghold. Recognized as “Spanish Producer to Watch” at MIPCOM 2024, she stands out for her creative, humanistic outlook with an international vocation.