LaLiga tests immersive reality with Blackmagic Design cameras during El Clásico

More than a thousand fans had access to a viewing experience of the match between Real Madrid and Barcelona (El Clásico) in immersive reality format, an initiative of LaLiga executed with cameras Blackmagic Design that will continue in the future.

The initiative is framed within the strategic line of LaLiga, which aims evolve sports consumption towards newer formats immersive and emotional. This vision, aligned with the major global trends in audiovisual innovation and virtual reality experiences, seeks in turn to explore new ways to feel the game, with unprecedented perspectives and an immersion “never seen before in football.”

The development of the project is supported by technical resources “world-class”, incorporating premium capture systems and cameras from brands such as Blackmagic, specifically adapted to environments of virtual reality. As a first milestone, during the last match against Real Madrid and Barcelona was carried out experimental viewing of virtual reality content with more than 1,000 fans, whose response was “overwhelmingly positive”.

LaLiga will soon announce the launch of the application for extended reality (XR) devices, con unpublished content specifically designed for immersive experiences.