The LaLiga Clásico revolutionizes its technology to be a “blockbuster” and a “video game” with a record number of cameras

Augmented reality, artificial intelligence and interactivity are the technological pillars with which LaLiga seeks to revolutionize the broadcast production of El Clásico, a match between F.C. Barcelona and Real Madrid that will have a look close to a “state-of-the-art video game” and a “blockbuster.”

The Classic of the October 28 It will be the first match of the “New Era” of LaLiga that has its own graphic identity. For this purpose, a graphic package has been designed aligned with the eclipse concept, as “a party that eclipses everything.” In this way, the aesthetics will combine the colors black and white to provide a look & feel astronomical.

The match will be seen in Spain in DAZN LaLiga with the production of Mediapro Group, through a great audiovisual display that will be enhanced with more cameras than ever, until 38, to show the viewer unusual shots, highlighting two cameras Ultra Slow for monitoring the outstanding players of each team, two robotic traveling cameras behind the goals and the two cinema cameras with super slow reps, exclusive to LaLiga and Mediapro.

On the other hand, following the continuous work to take steps to improve the fan experience, LaLiga has launched a new action so that fans aficionados can comment on the matches live. Users who tune in to the multi-camera feed will have the opportunity to enter the match chat via a QR code and comment live on what is happening on the pitch. The messages can be viewed on television as part of the multi-screen experience offered by the channel.

AI and data in El Clásico

Another of the pillars of the Classic will be the use in front of and behind the cameras of the artificial intelligence and the big data de la mano de Microsoft. Para tal fin, Microsoft ha dotado a cada club de dos tablet Surface Pro integradas con la herramienta de análisis de datos de LaLiga Mediacoach. Las tablets, bajo el proyecto Beyond Stats, estarán presentes a partir de esta jornada en banquillos y entrenamientos. A través de ellas, los cuerpos técnicos recibirán alertas y métricas de juego del partido en riguroso directo.

Asimismo, la retransmisión audiovisual del partido se complementará por las estadísticas en tiempo real y los grafismos 3D de Beyond Stats powered by Microsoft. El hecho de integrar Mediacoach en las tablet Surface y homogeneizar su uso por parte de los 42 clubes de LALIGA potencian el uso óptimo de esta tecnología, abriendo la puerta a nuevas prestaciones que no serían posibles de no existir esta integración, impulsando la agilidad y rapidez en la obtención y sincronización de los datos recogidos por las 16 cámaras de tracking óptico y las tres tácticas de los 42 estadios de LaLiga, que se procesan casi de forma inmediata y permite la consulta en tiempo real de datos de rendimiento y médicos desde el banquillo.