LaLiga revolutionizes its staging for the 23/24 season

Graphics and camera shots have been substantially modified so that the broadcasts of the 2023/2024 season of LaLiga mark a before and after in the football competition.

LaLiga begins a new stage with a significant number of changes in the retransmission undertaken with the objective of offering global viewers a viewing experience “Much more immersive.” These changes are easily noticeable at first glance thanks to a rebranding of the brand and the change in the colors of the transmission: from the black and graphite color of recent seasons it evolves to the new corporate color, PANTONE Red 032C. In the words of the competition, this decision causes a “drastic change in the television experience.” Likewise, a chromatic customization for each of the 42 clubs can be seen at special moments of the matches, such as goals.

With regards to the cameras, a modification can be seen in the use that will be made of each of them, looking for new plans that introduce the fan even more to the game. Some of these new features are its location in the benches, to try to bring the footballers closer to the fans; the aerial camera location, which will be placed even lower, to be able to show images of the penalties and fouls from behind the player, and the movie camera, which will be used inside the tunnels. Loaded with “new optics”, these renewed cameras and angles They seek to generate a change in the broadcast that will give a renewed, rejuvenated and much more dynamic image. In fact, the league itself recognizes that this new image will largely resemble the EA Sports FC video game, given that “winks to the video game will be made whenever technology allows.”

The new camera shots and the new graphics package will exploit its maximum potential with the integration of augmented reality statistical graphics, which will look for the replica of those in the video game. These data, which follow the current trend of the flat design, will take their sources from AI and Machine Learning technology from Microsoft Azure, within the advanced statistics project Beyond Stats from LaLiga and Microsoft.

In addition to the usual broadcast of LaLiga EA Sports y LaLiga Hypermotion, regional derbies or ElClásico, for example, will show the viewer a look and feel different that will be “clearly” identifiable.

Revolution in graphics

Beyond the modifications to camera shots, as well as the conceptual decisions to resemble that of video games, LaLiga 2023/2024 stands out for betting on a completely renewed graphics package with numerous improvements that distance it from the rest of its European competitors.

Among them, the application of the technique stop motion, used to display statistics and which shows the image of the players in various positions and attitudes, whether crossing their arms, saluting or in a celebratory attitude. Other notable improvements are the increase in size of graphics, seeking to adapt to new display supports such as mobile phones and tablets; the previously mentioned team color customization, which will be used in special actions”, and a online bookmark larger and more dynamic than in special situations, such as a goal, it will be extended to show more information.

All the changes that can be observed at an audiovisual level in the First Division will also be reflected in the second category of LaLiga. In this case, they will have their own personality starring the turquoise blue color, PANTONE 2226U.