Telefónica will increase its exclusive LaLiga days for the 2026/27 season

LaLiga has been awarded to Telefónica new domestic rights to the competition from January 2025 to the 2026/2027 season, which will likely help maintain Movistar Plus+'s prominent position in the television football panorama.

LaLiga The commercialization of the exploitation rights in Spain relating to Lots 1 and 3 (previously, Lots D.1 bis and D.3 bis) has been completed. These lots had been awarded to Telefónica in the bid request procedure published on November 3, 2021 and concluded on December 13, 2021. With this award, carried out by the LaLiga Audiovisual Rights Management Control Body, the amount per season achieved in the award carried out in December 2021 to the same operators that was carried out then. LaLiga has promoted this award due to the legal uncertainty that could arise from Telefónica's commitments in the Digital+ merger.

Likewise, LaLiga expresses its satisfaction with this new award, taking into account the complexity of the current market for audiovisual rights at a national and international level since it also manages to maintain the disruptive configuration resulting from the latest awards in the domestic market that have led to “better distribution of content” and thus facilitating “greater access to football for fans.”

He batch 1 previously mentioned corresponds to the issuance of five matches of each day of the First Division National League Championship live and exclusively, for marketing to residential customers on pay or free television. On the other hand, the batch 3, that will be applied starting January 20, 2025 It includes both one day of the First Division National League Championship, which includes ten matches, live and exclusive, for marketing to residential clients on pay television or free-to-air, as well as three days (temporadas 2025/2026 y 2026/2027) del Campeonato Nacional de Liga de Primera División, que incluyen diez (10) partidos por jornada, en direct and exclusive, for marketing to residential customers on pay or free television.