NBA makes a strategic investment in Evergent to enhance personalization in its OTT

Evergent Technologies, a company specialized in managing the life cycle of streaming platform subscribers, has received a significant strategic investment from NBA, which has already been able to benefit from a significant growth in subscribers to its NBA League Pass.

In 2022, the NBA started working with Evergent when the sports organization decided to channel the content demand directly with your platform NBA League Pass. For three years, the company has contributed pioneering innovations in the sector for sports monetization and advanced customer churn management, which has driven a significant growth in the number of NBA subscribers, most of whom access the games from outside the United States.

Now, accompanying the consolidation of NBA League Pass, the American competition has made a strategic investment in Evergent Technologies. This investment coincides with a multi-year expansion of the collaboration between both companies, a milestone that celebrates Vijay Sajja, founder and CEO: "The future of sports streaming lies in creating personalized experiences for fans that provide unique value and drive loyalty. We have seen the powerful impact of our platform on the global growth of League Pass and flexibility for subscribers, and we are delighted to continue innovating together to offer even more sophisticated features that improve the experience of fans around the world."

From the NBA itself, David Lee, director de inversiones, valora muy positivamente el acuerdo: “La personalización es una prioridad clave para la liga y nuestra inversión en Evergent nos permitirá ofrecer opciones personalizadas a los suscriptores de NBA League Pass. Estamos encantados de apoyar el crecimiento de la empresa y reforzar nuestra colaboración”.