Brands&Xperiences: el nuevo brazo de Mediapro para dar servicio a anunciantes y marcas

David Xirau, con la estrecha colaboración del recién incorporado Javier Buendía, liderará el área Brand&Xperiences de Mediapro Group, a division that seeks to enhance the company's commercial activity transversally.

The area Brand&Xperiences will be focused on providing service to advertisers and brands, starting from the making available to the market of products such as U television, sponsorships or advertising. In parallel, the division will specialize in offering cross tools in the advertising business, such as social media or market research, and services ad-hoc such as events and experiential museography.

To lead the business strategy of this new area, has joined the group Javier Buendia, professional with more than 30 years of experience in offline media (television, radio, press) and also in digital media. Most of his career has been spent at Atresmedia where he was director of the commercial team and in Godó Group, where he held the highest responsibility for the commercial area of ​​Godó Strategies. Until now he directed the Oniad sales team, programmatic advertising company.

With the creation of this area, Mediapro Its objective is to “firmly strive to continue leading the offer of all types of top quality services that the national and international audiovisual market may demand.”