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Mediapro defends the potential of virtual production at ISE 2026

Group Mediapro - ISE 2026

The new lecture series ISE 2026, Spark, has been audiovisually produced by the team at Mediapro Group, a company that has also taken advantage of the event to shed light on the possibilities of virtual production environments for all types of creative industries.

Group Mediapro - ISE 2026During ISE 2026, professionals from the group participated in various presentations to address the latest trends in audiovisuals and, more specifically, virtual production. In this sense, Isaac Bergada, lead manager de Virtual Mediapro Group, participated in the presentation “Bridging broadcast and cinema: virtual production across industries” and in “Cinema, entertainment and advertising: virtual production in all formats”, both organized by the Audiovisual Cluster of Catalonia. Por otro lado, Carlos Solana, Innovation & Technology Transfer Director de Grup Mediapro, formó parte de la sesión “Disruptive trends and opportunities in the AV sector”, within the program promoted by Barcelona Activa with the aim of discussing the main changes that the sector will experience in the near future.

Coinciding with the WHEREAS, the Grup Mediapro facilities have also welcomed the visit of professionals from 23 European public entities of the Culture and Creativity sector group of the Enterprise Europe Network, within the framework of an initiative promoted by Acció. In addition, Mediapro Xperiences has co-organized the ISE Tech Tour official, which has taken dozens of congressmen to see the facilities of the Barça Immersive Tour.

LVP has rounded off Mediapro's ISE 2026 by being responsible for the stage production, broadcast and lighting of Spark, a newly created area of ​​more than 1,000 square meters. This immersive space was born as a meeting point for the creative and technological fields, integrating gaming, broadcast, design and events.

By, Feb 6, 2026, Section:AR / VR / XR, Events

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