NVP continues its expansion in Spain with the new production and services unit NVP Sports Marketing

NVP Sports Marketing, the latest initiative from the production company of LaLiga in Spain, NVP, will offer consulting and asset management for the sports sector, integrating audiovisual production and commercial services.

NVP reinforces its presence in the Spanish market with a 360 proposal that accompanies from the signal capture to advertising monetization. As has been emphasized Natalino Pintabona, president of NVP and NVP Spain: "Spain is key to our international growth strategy. With NVP Sports Marketing we combine talent, technology and commercial solutions to generate sustainable value and strengthen our European positioning."

The division will be led by Julian Fernandez, professional with more than 33 years of experience in the sports industry and a deep knowledge of the European sports ecosystem. Fernández will contribute his extensive experience in marketing, sponsorship, brand management and negotiation of commercial agreements, as well as in the direction of multidisciplinary teams in projects of audiovisual production and commercial exploitation of sports assets.

His experience with clubs, federations, agencies and strategic sponsors, together with his experienced team, will accelerate the achievement of commercial objectives, maximize income and value the sports properties of NVP clients in Spain. In the words of Ismael Marcer, general manager of NVP Spain: “After a successful start in the production of LaLiga, we offer sports entities a comprehensive solution that unites technical excellence and commercial strategy to increase income and the value of their assets.”