English, in the minority among Netflix's original content

A new study of Ampere Analysis states that, in 2025, for the first time in the history of Netflix, 52% of its original content was in languages other than English, highlighting the success of the platform's global and local content strategies.

He español continues to be the leading non-Anglophone language in Netflix original series premieres, with a 21% of new seasons of original series in 2025. However, the genre mix changed significantly: scripted content increased from 63% of Spanish titles in 2024 to 86% in 2025. Comedy saw the fastest growth, rising from 6% (sixth place) in 2024 to 19% (second place) in 2025. The genre police and thriller remained the most common.

Korean and Japanese content saw some of the most notable year-over-year changes. The Korean originals were the ones that gained the most ground, going from 12% of original non-English TV premieres in 2024 to 20% in 2025. This growth was fueled by scripted hits like The Squid Game: Season 3 y When Life Gives You Tangerines, as well as for several seasons of unscripted titles, including Getaway and Go with Jangdobari y Screwballs. Ampere expects Korean content to continue growing in strategic importance for Netflix: in 2025, the start of production of up to 39 formats has been confirmed.

He Japanese It was one of the languages that lost the most ground. Japanese originals decreased compared to the previous year, going from 6% of original television premieres in 2024 to 4% in 2025, so Netflix becomes dependent on the Japanese titles it acquires, explains Ampre. Of all the television seasons purchased by Netflix and 2025, 20% were Japanese, second only to English women (43%) and ahead of Korean women (14%).

In fact, the anime is still an exception to Netflix's general commitment to self-sufficiency as to original content. By 2025, 67% of purchased Japanese television seasons available on the platform were animation, while only Four Japanese television seasons premiered animation originals.

Although original content in languages other than English represented the majority of new releases television seasons In 2025, in terms of spending on original content, English-language productions still represent the majority. In fact, in the cinematographic field, the anglophone films They continue to lead the global ranking with 56% of the premieres.