Giacomo Previ, new director of marketing and strategic partnerships at DirectOut

DirectOut reinforces its leadership team with the signing of Giacomo Previ, new director of marketing and strategic partnerships who will seek to consolidate the brand's position in the professional audio market and promote high-level alliances in the sector.

Previ's career includes eight years managing OEM sales in Powersoft and fourteen as sales and marketing director in 18 Sound, where he played a key role in expanding global partnerships. His experience is enhanced by the key positions he has held in management.production tionucts and marketing communications in Mackie Designs y RCF, positions that have provided him with a deep and complete knowledge of the international audio market.

In his new role, Previ will focus on driving the global strategic growth through the improving brand value and market penetration of the advanced audio solutions model of DirectOut. Additionally, you will cultivate high-level partnerships by leveraging your extensive network of contacts to create strategic synergies with top-tier manufacturers, while fostering innovation in product marketing to “effectively bridge the gap between engineering excellence and market needs.”

Luca Giaroli, CEO of DirectOut, confesses that he has always “admired” Previ's deep knowledge of the market, who also highlights his ability to connect technology with business opportunities: “His arrival represents a radical change for DirectOut, as it guarantees that our innovative spirit is accompanied by a first-rate strategic vision as we expand our global presence.”

own Previ, in his first words as part of DirectOut, adds: "I am delighted to join the team at a time when the company is leading the way with technological innovations enhanced by artificial intelligence. My goal is to help DirectOut reach its full potential as the definitive solution for managing complex audio systems, ensuring that our audio solutions remain at the center of the world's most demanding professional networks."