Bryce Button, AJA Product Marketing Director, Dies

Bryce Button, director of product marketing at AJA and a unique and beloved personality in the broadcast industry, has died at the age of 57.

The goodbye of Button, which took place on May 19, has been confirmed by the company itself AJA through a obituary sense which highlights that “to know Bryce was to love him”, as well as the “enormous mark on friends, family and colleagues around the world” that he has left.

“Bryce was one of a kind, that rare species of engineer and person with people skills. He was loved by everyone and was trusted by many for his deep technical knowledge, his ever-present smile, his bear hugs and his cheerful nature. Whether you met him at a press conference, at a potluck, or in a cozy bar over a Rusty Nail, he knew how to listen and tell stories; “He made everyone in his orbit feel like a special friend,” highlights the farewell to AJA, a company to which he belonged for 14 years.

Born in South Africa, resident in Colorado and with great colleagues in Brazil, AJA highlights Button as “one of the most respected professionals in the halls of IBC y NAB for the past twenty years.” “Bryce led his team and supplier partners with elegance and precision, and was a trusted point of contact for global sales, marketing and channel partners. He was also a subject matter expert for industry organizations and was called upon to identify and provide opinions on major industry trends, the latest broadcast standards and technical considerations in production,” adds the firm, to which Button dedicated most of his professional life.