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Manuel Balsera, new commercial and marketing director of AMC Networks International Iberia

Balsera será el máximo responsable de las áreas de marketing, affiliates, ad sales y desarrollo de negocio de la compañía.

Manuel Balsera

La productora de canales temáticos AMC Networks International Iberia ha nombrado a Manuel Balsera nuevo director comercial y de marketing. De este modo, Balsera será el máximo responsable de las áreas de marketing, affiliates, ad sales y desarrollo de negocio de la compañía.

Balsera has an extensive professional career as a manager in companies such as Proximity BBDO, Ono or Vivendi, among others. In recent years he has been a founding partner and investor in numerous startups in the digital sector. In addition, he has an outstanding teaching career as a guest professor at different international business schools and director of the Master in Digital Marketing and the Senior Management Program in Digital Business at the ESIC-ICEMD.

Manuel Balsera es licenciado en Derecho y diplomado en Ciencias de la Comunicación (DEA) por la Universidad Complutense de Madrid, diplomado en Media Management y en Marketing Communication por la Universidad de Missouri-Columbia y posee varios Masters en Dirección y Comunicación así como programas directivos por el IESE Business School.

By, Sep 30, 2015, Section:Business, Television

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