AMC Networks International Iberia, awarded with two Global Promax

Odisea's 'Look Beyond' campaign, made up of three different pieces, has been awarded a Global Promax Gold while the Odisea 2.0 rebranding receives a Promax Silver.

AMC Networks International Iberia, the largest producer of thematic channels in Spain and Portugal, has been awarded two Global Promax. The promos, made for his Odisea channel, were awarded a Gold and a Silver Promax. These awards, which recognize the best international television marketing and self-promotion campaigns, were held yesterday, Thursday, June 8, in Los Angeles.

The campaign Look Beyond of the Odisea channel, which was carried out within a creative strategy to mark the channel's image change, was recognized with Gold in the Interstitial and Program Wraps Campaign category thanks to its invitation to the viewer to see the world in a different way, discovering in a fun way how reality can change in an unexpected direction. Look Beyond It has three different pieces: rock men, stone men y tree men, all shot in a single sequence, with a mobile phone camera.

For its part, the Odisea 2.0 rebranding, which was carried out last year in the chain, has been recognized with a Global Promax Silver in the Internal Marketing Presentation category. With this change of image, the channel provides a different, modern and avant-garde look at narrating the different scenarios that surround us.

The campaign Look Beyond from the Odisea channel was also awarded a Promax Gold in the last edition of the PromaxBDA Europe Awards held in Amsterdam in March.