Mediapro potencia su área Brands&Xperiences con un departamento de investigación de mercados

Mediapro Group enhances its services to brands and advertisers with the creation of a market research department aimed at offering consulting services to all types of clients.

This new division is led by Kike Lozano, until now general director of the audiovisual consultancy GECA, and is part of the area Brands&Xperiences, led by David Xirau and whose purpose is to create unique and singular value propositions for brands and institutions in which creativity and excellence become engines of transformation.

The new department will bring together GECA's businesses, specialized in data and audience analysis for television, production companies and distributors; management of social networks and OTT streaming platforms.

Kike Lozano is founder and director of the Master in Audiovisual Distribution and Business and the Master in Big Data and AI for Audiovisual, both at ECAM, and coordinator of the Audiovisual Rights area in the MBA in sports rights at UAX. In 2018 he was appointed director of GECA, and had previously held management positions at Trece, Paramount and laSexta.

To lead the new stage of GECA, Grup Mediapro has incorporated Víctor García-Morato, a television professional with extensive experience in the areas of strategy and content. Víctor García-Morato, who arrives from the production company Isla Audiovisual, where he was Director of Strategy and Business, was part of the team that launched laSexta and has held positions of responsibility at FOX Networks Group (both Portugal and Spain) and Disney+.

To the appointment of Lozano and the incorporation of García-Morato are added the arrivals to the group a few weeks ago Javier Buendia como director comercial de Brands&Xperiences y de Enrique Hernandez as Director of Business Development.