Leyra (Accedo and Magine): a new way to build and scale OTT services

I'm going to go to One y Imagine Pro drive Leyra, a company materialized in a SaaS platform that will combine the developments of each of the companies to help OTTs attract audiences, encourage participation and build user loyalty.

Leyra brings together the Magine Pro OTT platform, which covers the entire subscriber life cycle, and the OTT technology from Accedo One with your Accedo One Marketplace, an open ecosystem that facilitates third party integrations. The result is a SaaS product portfolio that offers a comprehensive experience of end to end, with a wide expansion capacity to favor the growth and consolidation of OTT services.

In Leyra, professionals from Accedo and Magine will make use of their years of experience in the design, launch and creation of OTT services, from which small local initiatives to consolidated companies with more than a million active users per month have benefited. The platform will be accompanied by metrics that will allow companies to analyze their success and optimize their offer, as well as provide constant growth opportunities in each area.

Mark Heidenberg, executive director of Leyra, explains that the company aspires to become a “global leader” in SaaS solutions for the OTT space: “We are focused on growing products, moving from technology platforms to a unified business enablement platform, allowing our clients to grow and better optimize their services as the market continues to evolve.” Your partner Matthew Wilkinson, commercial director, that the company will seek to accompany the client's growth process "by providing suppliers with the tools, data and ecosystem necessary to make the right decisions at each stage of growth."

Current clients of Imagine Pro y Accedo One will be able to immediately access the expanded features provided by Leyra, while still having access to the legacy supports and services that they already deployed.