Leyra (Accedo and Magine): a new way to build and scale OTT services

Accedo One y Imagine Pro impulsan Leyra, una empresa materializada en una plataforma SaaS que combinará los desarrollos de cada una de las compañías para ayudar a las OTT a atraer audiencias, fomentar la participación y fidelizar a los usuarios.

Leyra aúna la plataforma OTT de Magine Pro, que abarca todo el ciclo de vida del suscriptor, and the tecnología OTT de Accedo One con su Accedo One Marketplace, un ecosistema abierto que facilita las integraciones de terceros. El resultado es una cartera de productos SaaS que ofrece una experiencia integral de extremo a extremo, con una amplia capacidad de ampliación para favorecer el growth and consolidation de los servicios OTT.

In Leyra, professionals from Accedo and Magine will make use of their years of experience in the design, launch and creation of OTT services, from which small local initiatives to consolidated companies with more than a million active users per month have benefited. The platform will be accompanied by metrics that will allow companies to analyze their success and optimize their offer, as well as provide constant growth opportunities in each area.

Mark Heidenberg, executive director of Leyra, explains that the company aspires to become a “global leader” in SaaS solutions for the OTT space: “We are focused on growing products, moving from technology platforms to a unified business enablement platform, allowing our clients to grow and better optimize their services as the market continues to evolve.” Your partner Matthew Wilkinson, commercial director, that the company will seek to accompany the client's growth process "by providing suppliers with the tools, data and ecosystem necessary to make the right decisions at each stage of growth."

Current clients of Imagine Pro y Accedo One will be able to immediately access the expanded features provided by Leyra, while still having access to the legacy supports and services that they already deployed.