XR Sports Alliance: new initiative from Accedo, Qualcomm and HBS to accelerate extended reality in sports

I'm coming, Qualcomm y HBS have joined forces to accelerate the commercialization of XR (Extended Reality) sports services through the new XR Sports Alliance, an alliance as a “bridge between the sports industry and XR”.

XR Sports Alliance will take advantage of Accedo's experience in terms of Video UX, distribution and monetization, technology XR based on the Snapdragon processor Qualcomm Technologies and the know how of the market sports of HBS to enhance “knowledge gathering” and progress technological, and reduce time to market for XR sports services. Likewise, this alliance aims to promote the development and implementation of XR products and services for sports by providing comprehensive solutions to help key stakeholders implement extended reality processes efficiently and at scale.

The framework of action of the XR Sports Alliance will cover the production and distribution of immersive video, the definition of the system architecture, the data and monetization contexts, user testing and advisory processes on technology and business models. The program will be open to the third party participation, including XR equipment manufacturers, to drive the development of XR hardware specific to the sports and video entertainment use case.

Michael Lantz, CEO of I'm coming, delves into the reasons for this commitment to extended reality: "We believe that

On the other hand, Patrick Costello, executive director of product management at Qualcomm Technologies, supports this decision in the arrival of “a new era of spatial computing.” In their own words: "We firmly believe that XR experiences will revolutionize the way fans engage with sports and we are already seeing an increase in the adoption of immersive entertainment experiences thanks to the emergence of new

Finally, Sylvain Lebreton, director of digital services at HBS, considers that this program represents a “commitment” with “industry leaders in every part of the XR and sports broadcasting ecosystem.” “We are confident that it will ultimately accelerate the development and deployment of commercial XR sports services,” he concludes.