LiveU and Athletic Sports Group join forces to show sports contribution and distribution at Sportel Monaco

ASG Broadcast Services manages hundreds of live broadcasts around the world thanks to LiveU links and the Matrix platform.

LiveU y Athletic Sport Group (ASG) have joined forces to offer broadcasters and editors a complete sports production service and live content distribution over IP. The solution offered by ASG Broadcast Services incorporates LiveU's cloud-based Matrix video distribution platform, enabling sports rights holders and content owners to reliably and cost-effectively livestream their sporting event to multiple destinations and television stations around the world.

ASG Broadcast Services manages hundreds of live broadcasts around the world. The group originally used LiveU's cost-effective contribution and distribution solutions for fighting sports and now uses its technology for several sports properties, including soccer and the recent international distribution of the Swiss National Ice Hockey League.

"LiveU offers a great solution for our customers, delivering high-quality sports content to broadcasters and media outlets at a fraction of the cost of satellite or fiber transmissions. The Matrix platform will allow our customers to share their live broadcasts from anywhere in the world and from local sports teams within the same region so that fans can experience the excitement of the game wherever they are," he says. Nino Ockhuysen, CEO of the ASG Group.

Zion Eilam, VP Sales EMEA at LiveU, comments: “With our base of over 3,000 customers worldwide, LiveU Matrix offers rights owners and sports agencies the opportunity to maximize the global reach of their content beyond the traditional distribution offering.”

Based on LiveU technology, LiveU Matrix is based on the company's reliable transport protocol (LRT) for delivering robust video over unsecured IP networks.

ASG and LiveU will carry out demonstrations of this proposal in Sportel Monaco, from October 21 to 23, 2019.