Romania joins the 'El Hormiguero' phenomenon with a new national version

Antena TV Group acquires the adaptation rights of 'El Hormiguero', to produce the local version of the format in Romania. The agreement between the Romanian group and the program's production company, 7 and Action, has been possible thanks to the mediation of Onza Distribution.

One of the most emblematic entertainment programs in the history of Spanish television reinforces its journey of international success with this new adaptation, joining Italy, Argentina, Brazil, Mexico and Portugal. The format continues to attract interest from international broadcasters thanks to its unique mix of celebrity interviews, humor, science and spectacular experiments.

The Anthill, broadcast by Antena 3 and presented by Pablo Motos, has accumulated 20 seasons since its beginning in 2006. Its production company, 7yAcción, has created other successful programs that are also included in the Onza Distribution catalog. This is the case of prime time leader, The Challenge, with six seasons; that of The way home, recently adapted by Telefe Argentina.

Isabella Carmo, Director of Programming and Acquisitions at Antena Tv Group, highlights that "Antena TV Group's vision is based on offering content that sets the benchmark for the sector, which is why I am proud to announce the acquisition of the El Hormiguero format. As the most watched program in Spain, it has established a new standard on television thanks to its unique combination of creativity, humor and big stars. We are actively working on adapting this format for the Romanian market with the aim of offering our viewers a highly relevant and dynamic experience. This acquisition directly reflects our continued commitment to investing in high-quality entertainment that leads the content industry.”

Erika Gomez, Head of Sales at Onza Distribution, acknowledges that "we are very excited about this new adaptation of El Hormiguero, from the hand of a partner of the quality of Antena Romania. This agreement is the result of the trust placed by 7yaction and the continuous and close collaboration that Onza Distribution has with Jorge Salvador and Pablo Motos to represent their formats in the international market. Adding to the dedication and great commitment that Antena is showing to carry out this format in Romania, I am sure that we will make the Romanian version as successful as the Spanish one.”