'El Hormiguero' will have an Italian version from Mediaset

Mediaset Italy has acquired the adaptation rights to 'El Hormiguero', format within the catalog Onza Distribution, with the aim of developing an Italian version for the 2024/2025 season.

After several years of negotiations in Italia, Onza Distribution This month it closed an agreement with Mediaset Italy to adapt The Anthill in the transalpine market. The agreement comes shortly after Onza Distribution managed to sell the program to Estrella TV in the United States earlier this year.

The Anthill, already successfully adapted in several countries, including Brazil, Mexico and Portugal, accumulates 18 seasons since its beginnings in 2006. Presented by Pablo Motos, it is broadcast on Antena 3 four times a week. Your producer, 7 and Action, has created other successful programs that are also in the Onza Distribution catalog such as The Challenge, leader of prime time on the Fridays of its broadcast and with 4 seasons broadcast in Spain, or The way home, a format recently acquired by Telefe Argentina. For the Italian version of The Anthill, Mediaset is working on a weekly broadcast in prime time on its channel Italia 1.

Beatrice Nouh, sales director at Onza Distribution, celebrates the agreement reached with Mediaset Italia: "At Onza Distribution we are very excited to see that one of our star formats has the possibility of being adapted to such a prestigious channel with so many bets on European entertainment. This demonstrates the value of The Anthill as a format, and we firmly believe that it can once again boost the format in the international market. We wish all possible success to the future Italian version!”