Toboggan joins the acoustic revolution of Insul-Quilt, the Hollywood standard that arrives in Spain with Mas Acoustics Pro

After landing in Spain in the studios of some of Atresmedia's most important productions, the acoustic solution of Insul-Quilt (distributed in EMEA by Mas Acoustics) equips the new sets of Toboggan Studios in Villaverde, opening the door to a necessary change in the Spanish industry.

The Objective, Pasapalabra, The Voice, The Chiringuito, Public Mirror, The Wheel of Luck... The own production of Atresmedia has been carrying out a progressive, silent and effective transformation of the acoustics of its studios. Under the leadership of its Production and Technical Division Director (CTO), José María Martínez, which Insulquit discovered on a visit to the Hollywood studios, and after its subsequent approval of the product in Europe, the sets of Atresmedia have been transformed with a technology that few believed would make the leap to the Old Continent: Insul-Quilt, a Californian development that has been used to acoustically condition the most important American studies.

The team of Mas Acoustics, led by Lluís Moreno, has been in charge of approving InsulQuilt in Europe and starting the expansion of a more than proven solution, which on our continent could only be found in first-class infrastructures such as the legendary Pinewood from the United Kingdom or Babelsberg in Germany. Atresmedia has been the first step, but now those solutions have reached one of the most prominent production services companies in Spain: Toboggan Studios.

Specifically, Insul-Quilt acoustic conditioning has been installed on the five sets of Toboggan Group of your new hub de Villaverde: a 9,000 square meter facility with 14 meters of free height prepared to serve both the local industry and the largest international agents that target Spain as a filming destination.

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Insul-Quilt: a standard that was born in 1964

Six decades of experience, more than 1,000 conditioned studios and a prolonged presence in Warner Bros., Universal, Paramount o Columbia define the history of Insul-Quilt. With a high presence in the main studios in the United States and the United Kingdom, its acoustic blankets have made it possible to accompany the history of cinema itself by combining professional insulation and comprehensive acoustic treatment in the same product.

The jewel in the crown of a catalog of insulation solutions is the blanket Platinum Blanket-foil, a solution available in black or white that can be manufactured in a size up to 9.15 meters long. The solution allows sound to be absorbed with qualifications NRC from 1.00 to 1.10 (with 50mm camera), has the most important safety and reaction to fire regulations and, above all, his duration is “for life”, according to the company's own words.

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The arrival of Insul-Quilt at Toboggan Studios

Juan Pedro Rodríguez, CEO of Toboggan, was in the process of defining his new center in Villaverde: a gigantic structure of more than 30,000 square meters with offices, pre-assembly spaces, warehouses, carpentry, dressing rooms, makeup, hairdressing, dining room, kitchen, private parking and five great studies.

Each technical key was studied in detail. The sets had to offer “unprecedented” versatility in the Spanish audiovisual ecosystem, serving as the most recent letter of introduction for a company that already manages 18 production studios in the Community of Madrid. The acoustics were not going to be an exception.

The location, in the Villaverde district and far from large highways and airport infrastructure, anticipated good news in this area. However, it was necessary to ensure at all levels clear acoustics for productions.

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Quick installation and immediate performance

The Mas Acoustics team worked at all times together with the Toboggan Group project management to understand the specific needs of the project. After analyzing limitations and opportunities, there was a green light: the Insul-Quilt Platinum Blanket-Foil blankets to cover the walls of the sets, while for the ceiling they opted for Stratocell Whisper, forming grids of 120 x 120 x 5 cm distributed evenly.

Mas Acoustics provided all the training to the solution installation company, which was responsible for installing it in just of months. Even so, the distributor of the product in EMEA was responsible for supervise the project and of check your performance.

The result met expectations. The combination of Insul-Quilt with Stratocell Whisper has resulted in balanced sound absorption throughout the frequency spectrum, keeping at bay the reverberation and providing flexibility in all types of productions. In the words of Lluís Moreno: “They are studies prepared for do whatever: fiction, news, a concert... These closed-cell Stratocell Whisper panels work like a membrane, working in depth the low and medium frequencies. Combined with the Platinum Blanket-Foil walls, the result is fantastic.”

“Mas Acoustics has been a key partner in the acoustic conditioning of our new studios in Villaverde, providing first-class technical solutions and implementing systems such as Insul-Quilt and Stratocell with great efficiency, raising the final result to a clearly higher standard,” adds the man himself. Rodríguez, satisfied with the acoustic solutions of its new infrastructure.

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An industry that needs an acoustic revolution

The Toboggan sets in Villaverde are operating at full performance. Each of the production teams that has passed through the facilities has highly valued the acoustic treatment of the set, as well as the rest of the services provided by the new Madrid studios.

After Atresmedia, Toboggan and some post-production rooms for companies of the stature of Netflix, the Mas Acoustics team continues working to bring Insul-Quilt to all types of broadcasters, companies and production infrastructures. And, in the opinion of Lluís Moreno, the Spanish industry has a outstanding debt with sound.

"I see it very closely. The films in Spain are extremely good in terms of technical quality, but the sound could be considerably improved. This does not depend on the professionals, but on the noise levels, reverberation and intelligibility in the studio. Until now, there has not been much interest in solving this problem, and now, the market offers alternatives. It's quite an opportunity”explains Moreno.

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The return of the best sound

The talks have begun. The team of Mas Acoustics is already in dialogue with key agents of our country, who see in Insul-Quilt an opportunity to return the sound of your productions to the place it deserves. However, it is necessary to lower the promises to earth and frankly address one issue: Can the Spanish industry afford to make the leap to a standard like Insul-Quilt?

“Absolutely. We are talking about a super fire-resistant product, with a great acoustic absorption capacity, easy to install and brutal aesthetics. Taking into account that it is a solution that lasts a lifetime, it is not expensive at all,” explains Moreno.

Spain, naturally, has meant the landing of the brand at the hands of More Acoustics in Europe, where they will also begin to benefit from a solution that, far from being capricious, responds exactly to the needs of the industry. In a world that scales unstoppably in resolutions and image capabilities, sound care must once again be a priority.