Discovery Sports将重组旗下所有体育内容品牌

欧洲体育报, 全球自行车网络（GCN），全球山地自行车网络（全球广播网），高尔夫文摘和高尔夫电视由 PGA 巡回赛以及 Discovery+ 和上的所有体育赛事提供支持发现的免费网络现在将在 Discovery Sports 品牌下进行管理。

Discovery 的综合体育产品组合已经在内容制作、发行和商业活动的各个方面展开合作，为版权持有者和品牌合作伙伴提供了每月在所有平台（免费、付费电视、流媒体和在线）覆盖超过 1.3 亿观众的机会。

这一变化提供了 外部企业形象 that embodies Discovery’s unique sports proposition. It highlights Discovery’s combined strength in sports media, encompassing the scale of the growing Discovery+, its new streaming service, and its extensive free-to-air networks in Europe; the breadth of sports offerings across Eurosport in more than 75 markets and 230 million homes; the depth of international superfan services with Global Cycling Network (GCN), Global Mountain Bike Network (GMBN), Golf Digest and GolfTv, as well as completing a 360 offering with its event management and promotion arm, Eurosport Events.

While each of Discovery’s consumer-facing sports brands will continue to present and operate as usual, Discovery Sports will support collaboration within all areas of the combined sports business that Discovery brings to market.

Leadership changes

安德鲁·乔治欧 will lead Discovery’s entire portfolio of sports brands and businesses reporting to Discovery International CEO Jean-Briac Perrette. Until now he already oversaw global sports rights and marketing solutions for Eurosport and Discovery, as well as Play Sports Group – which includes Global Cycling Network (GCN) – and Eurosport Events.

Jean-Briac Perrette, CEO of Discovery International, says, ” We have an unparalleled multi-platform offering for rights holders and marketers that uniquely provides the broad reach of television with the targeting and interactive capabilities of digital. With two Olympic Games in quick succession and Eurosport’s live content now rolling out onto discovery+ in many international markets, there has never been a greater opportunity to leverage the scale and expertise of our sports offer.”

Perrette 承认：“当我们将所有体育业务归入 Discovery Sports 旗下时，我非常高兴安德鲁能领导这个合并后的集团。他的专业知识、战略眼光和牢固的关系带领我们的体育业务度过了去年体育赛事直播的挑战期，并为我们未来的进一步转型和增长奠定了基础。”

Discovery Sports：广泛的产品组合

安德鲁·乔治欧Discovery Sports 总裁承认，“Discovery 的体育品牌、频道和平台组合在吸引观众（无论观众选择何种观看方式）方面具有无与伦比的能力。从 Discovery 的免费网络规模，到 Eurosport 提供的体育内容的广度，以及 GOLFTV、Golf Digest 和 GCN 超级粉丝参与的深度，Discovery Sports 为世界各地热情的粉丝提供服务，并为我们的品牌和版权持有合作伙伴带来无限的机会。”

“通过作为一个全球团队进行合作，Discovery 呈现出前所未有的体育媒体专业知识水平。我们带来了唯一真正的 360 度全方位服务，从平台到推广，可以真正发展一项赛事、系列赛甚至整个运动。凭借鼓舞人心的故事讲述、一流的现场报道和体育新闻，我们能够共同释放体育的力量，产生更大的影响力。随着我们越来越多地将直播体育内容带到 Discovery+ 及其吸引的广泛家庭观众，这种潜力只会在未来几个月内不断增长。一天，”乔治乌总结道。