Wellford Dillard, new CEO of Avid succeeding Jeff Rosica

Avid enters a new phase under the leadership of Wellford Dillard, who will take over as CEO from Marigold, a company specializing in SaaS solutions.

Dillard has more than 20 years of experience in the software industry and, prior to Marigold, held CFO positions at software verticals such as Opower and GetWellNetwork, among others. He now joins Avid aligned with its SaaS strategy, replacing Jeff Rosica, who will remain with the company as an advisor capacity to ensure a “smooth and successful” transition. William Chisholm, managing partner, and Patrick Fouhy, principal, both of STG (which owns Avid), noted Dillard’s “exceptional background leading software businesses” as well as his “strong track record driving growth,” which will be “invaluable during this next phase of the company’s journey.”

In his first remarks as part of Avid, Wellford Dillard remarked on the “privilege” of joining such an “significant technology leader.” “It is a critical time for the industry, as well as an important time for Avid, and I am excited to be leading this iconic organization. The company’s continued focus on innovative technology that can help its preeminent customer base deliver on their creative and business objectives will remain at the center of Avid’s focus as we deliver on the company’s strategic goals and next phase of growth.”

On the other hand, Jeff Rosica, who faces the countdown to his retirement, has bid farewell to the broadcast industry confident that Wellford “has what it takes to move the company forward and lead the team to even greater success in the years ahead.”