New range of 12 Series plasmas with NEO PDP technology from Panasonic

Panasonic presents the 58, 65 and 85-inch models that support a wide range of applications oriented to large formats and that, thanks to NEO PDP technology, offer double efficiency and improve image quality.

Panasonic Professional Projectors and Displays Europe (PPDE) ha anunciado el lanzamiento de los tres primeros modelos de la nueva gama de plasmas Serie 12. Destinados, principalmente, a la publicidad dinámica, a alquiler y a ferias, los nuevos dispositivos de gran formato incorporan la tecnología NEO PDP, para ofrecer doble eficacia y mejorar la calidad de imagen, con un dispositivo más fino y con más brillo.

The first Series 12 displays are available in 58, 65 and 85-inch models, and can be installed both horizontally and vertically. NEO PDP technology offers 1,080 lines of dynamic resolution, which eliminates blurring and ghosting, and 40,000:1 contrast to provide purer blacks and more realistic, detailed images. The final specifications, in terms of brightness and contrast, allow to highly capture the attention of the public, as well as advertisers who are disillusioned with the inability of dynamic advertising to faithfully reproduce the representative illustrations of the brand or concept to be advertised.

According to Enrique Robledo, European Marketing Manager for plasmas, “the introduction of the Series 12, with NeoPDP technology, is a great step forward in Panasonic's strategy to lead the market for large format devices.” The professional market needs increasingly larger devices for a wide range of applications, including public presentation and event devices. The Series 12 responds to the needs of the industry for large format devices, respectful of the environment, but flexible, reliable, and offering the high image quality that AV professionals expect,” commented Robledo.

Sobre las posibilidades de esta nueva gama, Chris McIntyre-Brown, responsables de Professionl IT & Imeging de Futuresource, ha señalado que “el mercado para dispositivos de gran formato, mayor de 65 pulgadas, está destinado a crecer de manera muy fuerte a lo largo de los siguientes trimestres, paralelamente a las economías clave saliendo de la recesión, y a que la producción de productos de suministro se ve menos afectada a la caída de precios. Además, los usuarios finales buscan dispositivos cada vez más grandes para comunicar, anunciar, entretener e informar. La publicidad dinámica, y todas sus variantes, serán conductores clave para el crecimiento de esta categoría, pero también se espera que el espacio de presentación sea de rápida adopción, al mismo tiempo que los presupuestos de AV se recuperan”.

Robustez y ligereza

It is noteworthy that the new Series 12 range is very thin, which reduces the weight of all its models and is easier to transport and install. The devices were developed for 24-hour use, offering a robust front panel and a lifespan of 100,000 hours (time considered to halve the brightness), making them cost-effective devices in the long term. The Series 12 also offers a high level of customization through a simple adjustment system, which allows users to select removable cards to offer the most suitable combination in each application. The first Series 12 models will be on the market in November and December.