SpongeBob is going… on a cruise!

Brand exploitation in audiovisual production, especially in animation, is opening up attractive sources of financing. Now, Nickelodeon and NCL have signed a three-year agreement to offer a unique experience for families on cruises in which the channel's characters will give added value to the little ones during the voyage.

North American cruise company NCL has announced a collaboration agreement with Nickelodeon to offer, on a selection of its ships, a year-round family entertainment program with a Nickelodeon theme. This new family-friendly experience, launching in April aboard Norwegian Jewel and next summer on Norwegian Epic, will include: character meet and greets; interactive game shows; and much more. The three-year partnership also includes a selection of Nickelodeon Special-themed cruises each year, highlighting Nickelodeon television stars, show premieres and ongoing themed entertainment on board.

Kevin Sheehan, CEO of NCL, said: "Nickelodeon is an incredible family brand, loved by kids and parents of all ages. By combining its global appeal with NCL's signature Freestyle Cruising concept, we will create a unique experience for families. For all families considering a cruise vacation, there is no better value and experience than Nickelodeon at Sea aboard NCL."

“In these times when families are looking for special experiences on their trips, it is an opportunity for us to continue the previous successes of Nickelodeon cruises by creating a unique experience for families aboard NCL cruises,” said Howard Smith, executive vice president of Nickelodeon Recreation.

Nickelodeon at Sea will debut on Norwegian Jewel when the ship begins sailing from New York in late April, as well as on the new ship joining NCL's fleet this year, Norwegian Epic, when it opens in July. All cruises will feature Nickelodeon-themed live shows, including: SlimeTime LIVE!, featuring Nick's signature slime; Nick Live! Poolside entertainment; character breakfasts and meet and greets; Nick theme dances; and much more. Nickelodeon-themed elements will also be incorporated into the NCL Kids’ Crew children’s program.

In addition to the Nickelodeon-themed program, which will take place year-round aboard Norwegian Jewel and Norwegian Epic, a Nickelodeon Special cruise will be offered annually, where families can immerse themselves in Nickelodeon all day, every day. This unique cruise will include: special appearances by Network talent; show premieres; more live game shows; even more opportunities to meet Nick's kids' favorite characters; and much more. The first Nickelodeon Special cruise is scheduled to take place on Norwegian Jewel this year.