Pomelotv: a new way of watching television ... on the Internet

The Pomelotv platform, developed by the Spanish company Comolab, is presented as the first private initiative that will allow access to audiovisual content, both cinema and television, in full HD on demand and with hardly any infrastructure costs since, unlike the CDN (content delivery network) that require a wide and expensive server infrastructure, uses a system called distributed computing.

Spanish Comolab has just presented PomeloTV, an IPTV Video platform on demand with which its users can from their computer and with an ADSL connection access to the letter offered by channels and rumbers, in full HD quality and with digital sound. Since the beginning of 2007, the creators of this platform have dedicated thousands of hours to programming, research and defining business strategy.

Pomelotv currently has signed agreements with more than twenty producers, licenses, channels and content aggregators, with which it has designed with its partners a policy of consumption income that allows you to make the content profitable under different income formulas. Thus, try to build the strongest bases for a sustainable and future business model in the distribution of internet audiovisual content.

The payment cinema, through the channels currently available, is generating in Spain a business volume of more than 120 million euros per year, a figure that is expected to be multiplied in the coming years as the user consumes a greater volume of content.

For the user, the result is to be able to access one hundred percent legal, high quality, at a minimum and flexible cost (pay only for what it consumes) and without having to make additional investments in equipment, devices or subscription contracts.

According to the European multimedia consumption barometer, recently published by Motorola, more and more Spanish users are accessing audiovisual content by different television media; Thus, 49% make video streaming through the Internet, 18% watch television to the letter and 28% low Internet video at least once a week. Also, 52% of Spanish consumers would like to enjoy more programs in high definition. In Sweden, most spectators prefer to watch video online (48%) than watch movies or television programs (28%).

Innovative technological model

Pomelotv's technological model is another of its key differentiators, by allowing rapid and economical dissemination of large amounts of content, with the highest quality, thousands of people around the world.

To differences from conventional CDN (content delivery), which require a wide and expensive server infrastructure, Pomelotv uses a distributed computing system that takes advantage of the inactive resources of the network- for the dissemination of all content. In this way, it obtains an invaluable savings of maintenance costs, energy consumption and bandwidth, in addition to allowing the independence of third parties.

For producers, from the largest to independents, Pomelotv would mean an excellent opportunity to market and promote their productions.

The platform is open to all those companies related to the audiovisual world that want to make their content profitable or simply reach more people. Pomelotv has the capacity to house as many channels as content is likely to share, generate and monetize for it. The shared income policy allows you to make profitable content, both current and those that you want to relaunch again, as is the case of television series, or to present products of new creators who wish to launch their contents and in many they do not easily find the way to make themselves known and enter the market.

Its founders

Pomelo TV is an initiative of the Comolab company promoted by César Covarrubias and Ricardo Morales. Covarrubias has a degree in Advertising and RR PP from the UCM, Master in Communication by ESIC and Diploma in Design and Illustrator by the Artediez School.

Draftsman, designer and entrepreneur, has developed projects for Indra, Telefónica, Antena 3, RTVE, Iberia, Ministry of Interior, Ferrovial, Junta de Andalucía, Junta de Castilla y León, Madrid Bolsa, BBVA and Microsoft, among other companies. He has directed mixed development and design teams in IT projects and has worked as a consultant on corporate brand implementation, development of brand experiences and design and implementation of communication strategies. He developed the first electronic voting machine approved and used in an electoral process in the world, specifically in the United Kingdom. He has also developed character recognition and interaction interfaces, interactive giant and broadcasting giant screen systems, among others.

In addition, César was a founding partner of Redmusica, the sales portal and services for the music industry with more than 50 Spanish independent records, and director of Spimedia, a company specialized in ICT, before founding in 2007 Comolab, laboratory of ideas and technological research.

For his part, Ricardo Morales, studied Information Sciences at the Complutense University of Madrid and had previously studied art and cinema at the University of La Laguna and in the imaginative arts workshop in Madrid. In 2000, it is part of the company that starts what is now known as MVNos (virtual mobile operators) in Abbla Mobile (Joint Venture with Telia Sonera in Sweden, Finland and Denmark) developing what is now a proven business model. Subsequently, and with part of the Council of this company, it is incorporated into the team that develops the first Banking Bank -based GRPS TPV in Wex Point Spain, then absorbed by Banesto, which was the first bank to launch these devices, present today in most shops. It is during this professional stage that he meets César Covarrubias, with whom, together with the river brothers, they decide to create Pomelotv.

Son of Martín Morales Morales, a pioneer of television and advertising in Spain during the seventies and eighties, Ricardo Morales is also a counselor and advisor in several companies.