Spain, stepping strong in the video game industry

The presence of Spain surpasses France and Canada in the latest edition of Game Connection 2010 in San Francisco, an international reference event on video games. The official Spanish pavilion, organized by ICEX, stood out against the traditional powers at the sector fair par excellence in the US market.

During the last Game Connection 2010, held from March 8 to 10 in San Francisco, the main agents related to the video game industry worldwide met. On these same dates, the Game Developers Conference was held (from March 9 to 13), a meeting point for programmers, producers, game designers and professionals who analyze the situation in the sector. In this edition, delegations from 30 countries were expected with more than 230 exhibitors and 200 editors.

According to the organizers, the Spanish pavilion stood out compared to the traditional presence of other powers in the sector such as the Canadian or French pavilions. The commitment to a common image, the innovation of the products and concepts presented as well as the presence of companies representative of Spanish development were a general reference among the comments of the participants.

The recognition of the video game sector as a cultural industry, in March 2009, is providing an important stimulus for our development and distribution companies that, now more than ever, seek to promote themselves internationally under the “games from Spain” designation of origin seal.

Además de los numerosos profesionales nacionales que asistieron a la Game Developers Conference, representaron nuestro sector las empresas Bravo Games, Digital Legends Entertainment, Enigma Software Productions, Enne Entertainment Studios GPM Digital Entertainment Factory, FX Interactive, Nerlaska, Revistronic Life Line Entertainment, Virtual Toys, Xperimenta Planet y Zinkia Entertainment.

Desde DEV, la Asociación de Desarrollo Español de Videojuegos, se está trabajando en un plan sectorial junto con el ICEX, para superar el reto de lograr la promoción y difusión de la marca española en el ámbito internacional y el conocimiento de cuáles son los procedimientos más adecuados para que la propiedad intelectual permanezca en las empresas españolas.

Durante estas jornadas se celebró también una reunión de la EGDF, Federación Europea de Desarrolladores, de la que DEV es el representante nacional. En ella se debatieron las estrategias del grupo para el próximo año así como la posición del desarrollo europeo frente al código de autorregulación de edad de uso (PEGI) frente a la distribución on-line, la relación con Autodesk como proveedor dominante del sector o las ayudas del programa MEDIA, entre otros temas.