‘Escape Hockey’: a new 3D animation project ... and interactive

Imira y Enne se unen para producir una serie de animación que tendrá versiones: una para televisión convencional y otra interactiva, la cual contará con el innovador formato de juego “Watch&Play” que permite al espectador ver la serie y jugar al mismo tiempo gracias a los mini-juegos integrados en cada capítulo.

Imira Entertainment, Producer and Distributor founded by Myriam Ballesteros and Sergi Reitg, and Enne Entertainment have signed an agreement to co-produce a 3D series aimed at an audience between 6 to 12 years. The project called Escape Hockey (26 × 26 ’) It is a mixture of comedy and space adventure that tells Dan's story, a young man who is abducted with his friends to a prison planet called Plutonium.

The series will be produced in two versions, for conventional television and in interactive version, which will feature the innovative game format Watch&Play, a revolutionary system that allows the viewer to see the series and play at the same time thanks to the mini-games integrated in each chapter. The spectators can play at the end of each chapter without this being able to alter the argument of the series. In principle, it will be developed for vod, online, interactive television and video consoles.

Sergi Reitg, CEO of Imira Entertainment has commented that "this is an amazing project and we are proud to participate in it." The format Watch&Play It offers us many opportunities to expand the vision of fans. It will also be an attractive element for the media as it will provide a unique content that goes beyond channels and online platforms. We will be with Escape Hockey In the MIPTV and we will try to get partners. ”

Javier Martínez, creative director of ENNE and executive producer of Escape HockeyHe added that “we have worked very hard throughout these years to create a new format that offered added value to spectators, using more interactive tools. This is why we create the format Watch&Play And we firmly believe that it will help the media extend their scope to the new media and create fidelity towards brands. Working with Imira allows us to benefit from your enormous experience and know how to do in the child entertainment industry. ”

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