New Art Digital enters 3D with Quantel

The Mexican New Art Digital enters fully into stereographic post-production for film and television, becoming the first in this country to offer a complete set of services for 3D projects.

New Art Digital, one of the most active post-production companies in Mexico City, has just completed the update of its Quantel iQ finishing system, now adding new 3D tools that will allow it to undertake stereoscopic projects with great fluidity and speed.

Javier Leal, managing director of New Art Digital, has pointed out that "we are the first post-production company in Mexico that offers a complete set of services for stereoscopic projects. We already have clients who are starting to work in stereoscopy, mainly for animated film projects, currently negotiating on several commercial film projects."

Leal has been convinced that "in the next couple of years, it will not only be the theaters that project 3D, but also the broadcasters. For example, Televisa has already carried out a test transmission of a stereoscopic soccer match broadcast in movie theaters. With iQ's stereoscopic options, we are perfectly positioned to offer this type of service."

Leal also sees the iQ as a critical asset in its conventional 2D business, focused primarily on film and job ads. "Digital image capture with cameras like the RED and SI2K is starting to gain ground against film, and new infrastructure was needed to efficiently manage the flow. The iQ, with its comprehensive toolset, is the perfect backbone for this type of work, providing a highly efficient workflow and saving clients time...not to mention the convenience of not having to move between multiple suites to complete different parts of the job. Quantel iQ gives them everything they need in a single room and a system,” concludes Leal.