Nitro, Antena 3's fourth channel for the new season.
Antena, al igual que Telecinco, también lanzará su nuevo canal a finales de septiembre coincidiendo con el inicio de la nueva temporada. Previsiblemente se denominará Nitro y estará dirigido principalmente a un público masculino. Sobre la posibilidad de poner en antena algún canal en alta definición, de momento, parece quedar descartado.
Antena, like Telecinco, will also launch its new channel at the end of September coinciding with the start of the new season. It will probably be called Nitro and will be aimed primarily at a male audience. The objective of this new bet revealed by the CEO of Antena 3, Silvio González, during the courses on television being taught this week in El Escorial is to achieve a share of 1% with programming "at more reasonable prices."
Regarding the eternal issue of merger, González has stated that business logic tends towards merger, creating strong private operators that lead the sector as is already happening in other European markets such as France or England. Regarding the possibility of launching a high definition channel, González has ruled it out due to the lack of current spectrum.
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