Roi Iglesias assumes the general management of Neo Advertising Spain

Roi Iglesias has joined as general director of Neo Advertising Spain, from where he will enhance the company's digital signage lines, strengthening digital content strategies and providing integration with digital media towards retail projects, such as social media or mobile marketing.

Roi Iglesias has joined as general director of Neo Advertising Spain, from where he will enhance the company's digital signage lines, strengthening digital content strategies and providing integration with digital media towards retail projects, such as social media or mobile marketing.

Specialized in digital and retail media, he has developed his career in different companies in the digital signage sector and advertising agencies, focused on the development of projects at the point of sale and outdoor communication. "The objective is to enhance the integration of digital media and digital signage, to be able to offer clients and advertisers a solid digital strategy that allows them to reach their audience through different media. The growth of digital signage is accelerating in the last two years and we want to adequately focus its implementation to create channels that really connect with the public, as well as effective advertising campaigns," commented Iglesias.

Neo Advertising Spain belongs to Neo Media Group, a multinational with headquarters in Switzerland and offices in 11 countries. The company specializes in the creation of digital content for digital signage and the development and marketing of out-of-home digital advertising campaigns.