New Media in Sports, the new solution for sports entertainment from Atos Origin

Coinciding with the Mobile World Congress, which will take place in Barcelona from February 14 to 17, Atos Origin will present New Media in Sports, the new solution for sports entertainment that allows users to watch sports whenever and wherever they want, using WebTV, IPTV and mobile devices.

Atos Origin, international IT services company, will present New Media in Sports at the Mobile World Congress, which will take place in Barcelona from February 14 to 17. This new solution for sports entertainment, a first in the sector, will allow users to watch sports whenever and wherever they want, using WebTV, IPTV and mobile devices.

The new Atos Origin product has been developed for the online world, but can be adapted for mobile phones, tablets and setup boxes.

Thanks to this solution, telecommunications and media companies will be able to offer their clients the latest digital solutions, built on open standards. In the future, New Media in Sports will use HTML 5 and WebM to provide flexible solutions to wide audiences.

There is no doubt that sports content is a source that moves large audiences and a business valued at nearly 20 billion euros. With this solution, Atos Origin aims to help telecoms, media and sports organizations make sports rights profitable on cross-media platforms.

Metadata

Atos Origin uses facial recognition technologies for the automatic selection or recommendation of cameras or events, and believes that the magic of the New Media in Sport application lies in the handling of metadata. This is the ability to take the details of any action, personality or event and link them to the associated data that makes up the experience. Additionally, preference tags allow fans to follow the performance of a player or team.

Miguel Ángel Morcuende, director of New Media at Atos Origin, highlighted that "in 2014, more than 90% of all data traffic will be video. This will be equivalent to 32 million people streaming the movie Avatar in 3D continuously every month. New Media is destined to become the main source of income for telecommunications and media companies. Atos Origin has a competitive advantage to help telecommunications companies with more than just strategy. “We are about to launch a new multimedia framework that will really impress the end customer. By relying on Atos Origin and New Media in Sport, the customer will enjoy an outstanding sports positioning platform. This will increase their income and raise their profile as a new multimedia player.”