Internet connection becomes widespread on televisions

According to a study by The Diffusion Group (TDG), connected television will experience an explosion, with devices using over-the-top (OTT) services growing to 250 million in 2016. Among the various OTT platforms, TDG's analysis predicts that gaming consoles will continue to dominate these environments, at least in the coming years.

If in 2010 the number of screens, STBs and consoles connected to the Internet to offer over-the-top (OTT) services was already 106 million worldwide, according to a study by The Diffusion Group (TDG) this figure will reach 250 million units in 2016.

Although with impressive growth, this figure would not represent more than half of the homes that could receive OTT services in 2016. In other words, 488 million homes have the hardware and broadband services to receive video under OTT formulas, but only a minimal part would use them.

It is precisely this gap between OTT-ready homes and homes using OTT services that TDG has focused its study on. In his opinion, the industry has proposed a premature approach, when in reality the opportunity/threat lies in jumping far into “premium” pay TV. This is precisely where connected television platforms are having the greatest impact, pushing over-the-top services like Netflix to occupy a predominant place in the living room.

Among the various OTT platforms, TDG analysis predicts that gaming consoles will continue to dominate these environments, at least for the next few years.

En su informe, TDG identifica seis líneas de avance en la OTT. Los consumidores tradicionales irán sustituyendo paulatinamente sus dispositivos por otros con conexión a Internet, contando con un mayor acceso a los contenidos digitales a la par que los operadores relajarán su proteccionismo.

Las políticas que afectan a la distribución de contenido de video sobre Internet estarán marcadas por los gobiernos nacionales con el consecuente impacto de la adopción de dispositivos que permitan la distribución OTT.

Los consumidores están cada vez más acostumbrados a la entrega bajo demanda de media, y productos y servicios que apoyen el acceso On-Demand se favorecerá.
Todas las formas de medios personales están digitalizados, por lo que los consumidores cada vez querrán tener acceso a contenidos digitales en sus televisores ya sea video, música o fotografías.

Por último, os servicios OTT se ofrecerán varias pantallas, lo que permitirá al consumidor disfrutar del contenido en cualquier lugar.