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Discovery Channel Latin America advances in its multiplatform strategy

The new free Discovery Channel Latin America application gives users in the region access to videos, news, alerts and connection to social networks. It has already positioned itself as one of the ten most in demand in Mexico, Argentina and Colombia.

The Discovery Networks Latin America/US Hispanic (DLA/USH) mobile application designed by Phunware for iPhone, iPod Touch and iPad devices is achieving a satisfactory reception, having already positioned itself in the Top 10 of apps in Mexico, Argentina and Colombia.

This initiative constitutes a very important step in DLA/USH's multiplatform strategy, thus increasing the integration of Discovery content in Latin America into alternative distribution channels.

Created as a complement to Discovery Channel's programming offering, the application seeks to generate an interactive mobile experience with the user, giving them access to videos of channel programs such as Human Planet, Proof of Everything y The Mythbusters, image gallery, programming guide, alerts and reminders, daily news from Discovery Noticias and connection with Facebook and Twitter. Additionally, with the “I'm Watching” functionality, the public can record what they are watching and spread it on these social networks.

By, June 28, 2011, Section:Mobile TV

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