Kronomav will carry out the first 3D Live broadcast in Colombia

The Spanish company thus begins its landing in Latin America and will continue its expansion plan through Argentina, Peru and Brazil.

A few days ago, the city of Bogotá hosted the presentation of the cutting-edge technology developed by Kronomav at 3D Live events. The event took place in the Cine Colombia theaters and the conference-presentation was given by the Latin communication figure, Armando Plata Camacho, who gave way to the R&D director of the Valencian firm, Ramón Dolz. The technician focused his presentation on the description of the technology that Kronomav proposes for carrying out live events in 3D and his experience in the latest broadcasts in which he has participated (Kronomav carried out the first broadcast of a Real Madrid – Barça live in 3D and also covered the center court of the Roland Garros 2011, in addition to the World Surfing Championship, among other events).

Emilio González, manager of Kronomav, assured that "in a country with an important audiovisual industry and with experience in the organization of musical and sporting events, Kronomav arrives with the aim of occupying an empty space in regards to live shows in 3D. This type of broadcast - continues González - is beginning to have a real demand from Colombian operators. Thus, already on this trip the first 3D event has emerged for mid-December in Bogotá: it will be the first 3D broadcast in the country for movie theaters and Kronomav will participate with its technology and experience.”

The expert assures that Kronomav has chosen Colombia because "it has a long tradition of television production, especially in series and soap opera formats; it is an emerging country in which the economy has grown by 6% in the last year and is technically advanced. In addition, it is firmly committed to the implementation of HD broadcasts, which is currently being introduced in 3D television. On the other hand - he concludes - it already has a wide network of rooms prepared to view 3D, in which in addition to programming cinema, other exhibitions of both sporting and cultural content have been held (World Cup in South Africa, tennis final in Wimbledon, carnivals in Brazil...) with great success with the public.”

The event registered a large influx of public from the sector interested in this technology. Among the attendees were the television channels Fox Telecolombia, Caracol Televisión, RCN Televisión, Telmex Colombia, Cinecolor Digital Colombia, City TV and content and event producers such as Eleven Producciones, El Roble Producciones, Panoramika, Media Concept HD, Contento Films.

"The balance of Kronomav has been very positive, concluded Emilio González. "We have been able to see first-hand the interest that 3D arouses in Colombian companies. In all of them you can breathe an innovative atmosphere, very active and brave when it comes to their commitment to new technologies. All attendees agreed that the conference had allowed them not only to understand the dynamics of 3D production, but also to remove the fear of facing this type of broadcasts thanks to the simplicity and practicality of Kronomav's technological proposal called 3D Ecosystem.

Finally, the manager of Kronomav pointed out that the Latin American market is a strategic market for Kronomav, in which in the coming months it will carry out actions similar to those carried out in Colombia, continuing its expansion plan in Argentina, Peru and Brazil.