TV cybeles: in the technical bambalins of Cibeles Madrid Fashion Week

On this occasion, the glamor of the Madrid Cibeles Fashion Week overflows the IFEMA enclosure of Madrid to reach any corner of the world thanks to the Cibeles TV channel. The important technical deployment that Videoreport is carrying out for the production of the event in high definition and the distribution of the signal to the media pool and the web from which up to 40,000 concurrent users can follow each parade, they place the Fashion Week of Madrid at the Fashion Week in first level along with the large international catwalks.

On this occasion, the glamor of the Madrid Cibeles Fashion Week overflows the IFEMA enclosure of Madrid to reach any corner of the world thanks to the Cibeles TV channel. From last Friday 16 and until the spotlights of the Cibeles Madrid Week are turned off on September 20, for daily hours, Videoreport, a company of the Vértice group, is producing this channel that places that places Cibeles next to the large international catwalks.

IFEMA awarded Videoreport for two years, and a total of four editions, the production of the institutional signal of the great fashion week, offering the images from which the pool of media that cover the festival is supplied and making the direct of each catwalk. Each of these parades is distributed in streaming through the Cibeles TV channel and through DVDs for viewing by designers and organization as soon as the pass concludes.

The presenters Sagra Honey and Pablo de Miguel travel with an ENG all cyber spaces interviewing designers, models, bloggers, fashion experts or celebrities who spend these days through the Fashion Week. TV Cibeles presents each collection in detail with a large number of collaborators, revealing the minutes before each parade from the backstage and, of course, the reaction of the celebrities who go to the front Row.

Technical deployment

For the coverage of Cibeles, Videoreport has launched a great technical deployment coordinated from the mobile unit that has displaced the immediate vicinity of Pavilion 14 of IFEMA. To capture every detail in high definition, Videoreport It has eight cameras Sony PDW-HD1500 (including a six-meter hot head) and an ENG team with a Camcorder Panasonic P2.

All the material from the direct of the parade made by means of a kayak table, of the set of interviews deployed next to the Pasalra and the ENG team is ingested on two XT2 servers of EVS. From there, using the remote controls of EVS intelligently a first selection of the material is carried out, launching the emission tails from the remote themselves. Thanks to the IPDIRECTOR PRODUCTION MANAGEMENT SOFTWARE, which allows you to control the XT series servers with total precession, the operator controls the different sources of the database material to finally and reproduce any content in seconds.

Together with the XT2 servers, a central Xstore storage of 8 TB of EVS has also been deployed in order to store all the parades of this great fashion event to later pass the content to removable records that will retain IFEMA in its file.

This system allows Videoreport to control all the necessary functions to obtain the greatest profit management in each phase of the production chain and be able to air or deliver the edited material for the pool or the recording on physical support at any time.

In this way, as the catwalk light goes out, Videoreport staff gives each designer a DVD with a pre-edition of their parade, obtaining just an hour later the final assembly on several supports: 4 DVDs for designers and equipment and six tapes (2 HDCAM and 4 Betacam Digital).

For the final high -level postproduction, a Avid Media Composer installed next to the Videoreport mobile unit connected to the EVS XT2 servers, so that the entire average, once ingested, is available to emission as a complement to the live, for the highlights or the final assembly in Avid. The network allows the XT2 to half composer and vice versa, thus speeding up the entire process.

Streaming

For its part, the live signal is distributed both for its streaming on TV cybeles and a DSNG for the Uplink to Intelsat 905 for distribution among the different broadcasters interested in the signal.

The TV Cibeles portal is based on a development of another company from the Vértice group, Lavinia, perfectly integrated into the signal workflow that Videoreport delivers and the coding and distribution of streaming carried out by the QBrick Nordic Company that has a delegation in Spain that manages online video services, streaming and webcast.

The coding is being carried out at 650 Kbps with Adobe Flash Media Live, opting for H.264 to a 25 -rate frame with 96 Kbps audio. The technical team has four PCs: coding of the main signal, personalizations for social networks (for the first time, the parades are accessible on the social networks of some of the designers such as Adolfo Domínguez or Roberto Verino Verino, thanks to a special viewer) Video-on-Demand and Back-Up.

As for connectivity, to ’pushed’ all this material to the network, Videoreport and Qbrick have five 4 Mbps lines.